Elf on the Shelf - Part Two

As a parent of a "post Elf-age" child (ie above 6), I am somewhat bemused by this recent craze.  Whilst it is quite funny, I find it difficult to comprehend how parents have the time or energy to constantly come up with ever more creative poses and scenarios for a moronic-faced plastic doll.  Work colleagues of mine who work more hours than I do invent daily mishaps caused by their small friend for their children to discover.  I've heard about elves in fire engines extinguishing fakes fires to stolen cornflakes.  Whatever next?!!!